<p style="text-align: justify;"><img style="width: 808px; height: 61px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/sucai/content/1680853971531/1680853971531.png" width="808" height="61" /></p> <p style="text-align: justify;"><a href="http://www.seikosz.com.cn/adviser_270_1" target="_blank" rel="noopener"><span style="text-decoration: underline; color: #1890ff;">楊潔</span></a></p> <p style="text-align: justify;">簡介：2020年度&ldquo;妙筆生花獎&rdquo;，擁有5年一線文書撰寫經(jīng)驗和豐富的專業(yè)知識，幫助學(xué)員收獲近300枚名校錄取。真誠、有責(zé)任心、專業(yè)和溫暖是其一貫的工作態(tài)度。Per aspera ad astra</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">我們在申請的時候，除去一些硬性的標(biāo)化成績和材料，最能發(fā)揮&ldquo;主觀能動性&rdquo;來展示自己能力和素養(yǎng)的地方其實是簡歷和個人陳述。<strong>如果說簡歷重客觀過程的呈現(xiàn)，那么個人陳述就是對客觀經(jīng)歷的主觀詮釋。</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">今天<strong>#心動的文書#</strong>欄目，主要和大家分享文書材料如何布局互為補(bǔ)充，幫助大家在有限的材料或經(jīng)歷下展示自己無限的潛力從而在眾多申請者中脫穎而出。<strong>（下劃線加粗為好詞好句，大家可以收藏積累哦～）</strong></p> <p style="text-align: justify;">&nbsp;</p> <ul> <li style="text-align: justify;"><span class="h1">簡歷和個人陳述互補(bǔ)</span></li> </ul> <p style="text-align: justify;"><br />當(dāng)一段經(jīng)歷作為重點(diǎn)內(nèi)容需要同時在簡歷和個人陳述有所呈現(xiàn)時，那么如何巧妙地進(jìn)行內(nèi)容取舍與分配使得兩份文書相互支持與補(bǔ)充就成了文書寫作的重中之重。</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>01</strong></p> <p style="text-align: justify;"><strong>簡歷：呈現(xiàn)客觀的研究過程</strong><br /><strong>個人陳述：闡釋專業(yè)相關(guān)的思考與收獲</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">比如，某同學(xué)在<span style="background-color: #11852a; color: #ffffff;">【簡歷】</span>中對于研究經(jīng)歷的描述是這樣的：</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Selected the XX information of A company as the case analysis object.<strong>【第一步：確認(rèn)研究對象】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Browsed the official website of A and analyzed the shortcomings of A's ... mode in the early stage.<strong>【第二步：查閱資料，對早期模式的不足進(jìn)行分析】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Explored the countermeasures for A to optimize ... to adapt to the market environment and demands.<strong>【第三步：針對不足探索優(yōu)化策略】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Probed into the success factors from the perspectives of&hellip;and summarized the inspirations for the industry.<strong>【第四步：總結(jié)成功經(jīng)驗】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Finished the report and won an A-Level (Top10%).<strong>【最后，得分情況】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">而在<span style="background-color: #eb5757; color: #ffffff;">【個人陳述】</span>中，則<strong><span style="color: #eb5757;">弱化了這段經(jīng)歷的研究過程，突出了從研究中獲得的對于物流行業(yè)的一些認(rèn)識和看法：</span></strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">I could not help <strong><span style="text-decoration: underline;">pondering over</span></strong> the solutions to such problems, hoping to seek some <strong><span style="text-decoration: underline;">breakthroughs</span></strong> for e-commerce organizations or enterprises to handle the challenges. With this in mind, I once conducted research on the RRS Logistics developed by A company, aiming to obtain <strong><span style="text-decoration: underline;">a glimpse of</span></strong> the transformation of logistics enterprises from traditional transaction relationships to the new-style relationship of strategic alliance.<strong>【點(diǎn)出研究目的】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Through referring to massive pertinent literature and reports and analyzing the collected information and data, I explored the advantages and disadvantages of its reconstructed business process and thus got a deeper <strong><span style="text-decoration: underline;">perception</span></strong> of how A's optimized its logistics and supply chain to fit the changes in the market environment and demands.<strong>【幾句帶過研究流程】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong><span style="text-decoration: underline;">It dawned on me that</span></strong> problems like information asymmetry, <strong><span style="text-decoration: underline;">exorbitant</span></strong> surplus costs and incomplete inventory management were so common in the traditional logistics industry in the early stage, while the successful transformation of this industry mainly relied on the transformative technologies such as big data, AI, IoT and blockchain. Practitioners should <span style="text-decoration: underline;"><strong>harness</strong></span> the power of these technologies and thus push the envelope for supply chain innovation.<strong>【從中獲得的對物流行業(yè)轉(zhuǎn)型的一些認(rèn)識】</strong> Inspired by this, I actively sought innovation for the logistics industry from different dimensions. A noteworthy one was my functional optimization and design of sharing express box. <strong>【聯(lián)系到另一段相關(guān)的經(jīng)歷，幾句提一下】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Through investigating the market of the sharing express box in China and designing the product, I aimed to optimize the logistics cost and respond to the practice of environmental logistics. <strong>【由此引出新興的行業(yè)概念，與前面說到的物流創(chuàng)新轉(zhuǎn)型呼應(yīng)】</strong>This attempt made me fully experience the hardship of logistics innovation, and we should actively utilize advanced technologies to <strong><span style="text-decoration: underline;">facilitate</span></strong> industry development.</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>02</strong></p> <p style="text-align: justify;"><strong>簡歷：呈現(xiàn)基礎(chǔ)工作職責(zé)</strong><br /><strong>個人陳述：描述困難點(diǎn)和問題解決過程</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">比如，關(guān)于某段教學(xué)實習(xí)，該同學(xué)在<span style="background-color: #11852a; color: #ffffff;">【簡歷】</span>中是這樣呈現(xiàn)的：</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Assisted teachers in class management of five classes with 10 to 40 students in each in Grade 12<strong>【基礎(chǔ)工作一：班級管理】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Responsible for making teaching plans, debugging teaching equipment, arranging tests and mock exams, proposing solutions to learning questions, and recording students' performance and grades.<strong>【基礎(chǔ)工作二：日常教學(xué)準(zhǔn)備與實踐】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Corrected homework, monitored tests and examinations, provided after-school counselling, and communicated with parents about their children&rsquo;s learning situations.<strong>【基礎(chǔ)工作三：教學(xué)后的監(jiān)督和輔導(dǎo)工作】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">但是在<span style="background-color: #eb5757; color: #ffffff;">【個人陳述】</span>中，則<span style="color: #eb5757;"><strong>重點(diǎn)描述了教學(xué)過程中遇到的問題以及他是如何解決這個問題的，由此體現(xiàn)問題發(fā)現(xiàn)與解決能力/高度的專業(yè)性：</strong></span></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">...... In this internship, I was mainly responsible for managing the students in Grade 12. During this period, as most students were at the age of 18 and had developed their own personalities, the most difficult part I met was discipline management.<strong>【提出在管理班級的過程中遇到的問題】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">In the beginning, I carried out a kind of minimal guided instruction, which enabled the students to explore the knowledge and conduct an independent study. I was confident in this strategy, for both my own learning experience and the pertaining literature I had read proved that such a learning mode would <strong><span style="text-decoration: underline;">boost the active and exploratory communication</span></strong> between learners and the learning environment and help students construct the most applicable theoretical systems.<strong>【針對這個問題進(jìn)行的初步嘗試-最少指導(dǎo)教學(xué)法】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">However, the truth was that these students performed <strong><span style="text-decoration: underline;">terribly</span></strong> in quizzes and showed low learning efficiency. Facing this problem, I actively referred to relevant literature and communicated with experienced teachers there, finding that such a teaching strategy was too ideal. It ignored the differences in <strong><span style="text-decoration: underline;">cognitive structures</span></strong> of students and increased the challenges for their studies. Under such circumstances, I adjusted my teaching approach to direct instructional guidance and finally received positive results. <strong>【初步嘗試結(jié)果不盡如人意，針對新發(fā)現(xiàn)的問題進(jìn)行了策略調(diào)整并最終解決問題】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">This internship deepened my understanding of some educational theories and teaching strategies considerably. I gradually learned to <strong><span style="text-decoration: underline;">put specific educational theories into real-world practice</span></strong> to evaluate their effectiveness and applicability. Still, I hope to deepen my practical know-how of the learned theories in my future career.<strong>【從這段經(jīng)歷中體會到教學(xué)中因地制宜的重要性】</strong></p> <p style="text-align: justify;">&nbsp;</p> <ul> <li style="text-align: justify;"><span class="h1">個人陳述中經(jīng)歷與經(jīng)歷互補(bǔ)</span></li> </ul> <p style="text-align: justify;"><br />除此之外，還有一種情況是，經(jīng)歷豐富的同學(xué)往往有多段匹配申請方向的經(jīng)歷需要在個人陳述中進(jìn)行展示，這時候我們就需要<strong>在兩段相同屬性的經(jīng)歷中挑選不同的側(cè)重點(diǎn)來展示我們能力和見解的多面性</strong>，比如：</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">這位同學(xué)的個人陳述中通過兩段營銷經(jīng)歷，從可持續(xù)營銷、KOL營銷兩個維度剖析自己從經(jīng)歷中獲得的行業(yè)洞察。</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>01</strong></p> <p style="text-align: justify;"><strong>經(jīng)歷1：從可持續(xù)營銷維度闡述對營銷的理解</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">...... In L&rsquo;OREAL BRANDSTORM 2020, I customised a recycled plastic package for the brand CeraVe and came up with a new business model combining online subscription, return scheme, and interactive campaigns together to change customer behaviours. It was during this period that I observed <strong>how the green economy transformed the marketing landscape</strong> and understood deeper <strong>the influences of sustainable marketing on the establishment of an environmentally and socially responsible brand image.</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>【這段經(jīng)歷由為品牌設(shè)計可回收的包裝引出對綠色經(jīng)濟(jì)和可持續(xù)營銷的理解，貼合現(xiàn)下營銷行業(yè)的新趨勢】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>02</strong></p> <p style="text-align: justify;"><strong>經(jīng)歷2：從KOL營銷維度引出對技術(shù)驅(qū)動營銷的思考</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">Then, my internship in the marketing team of HUGO BOSS offered me the opportunity to experience various links involved in the marketing process in a real-world setting. By following up with a series of KOL cooperation campaigns to promote the brand, I found that such KOL marketing did increase brand exposure and attract potential customers, <strong>but it needed abundant effort and money, while the sales volume directly generated from these customer impressions and engagements could hardly be quantified</strong>, which left a question mark on the actual effect of KOL marketing. Under such circumstances, <strong>how to maximise the benefits that diversified channels and digital technologies can bring to marketing becomes a new challenge waiting for me to tackle.</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><strong>【這一段則側(cè)重在對KOL營銷的批判性看法，引出對如何最大限度發(fā)揮不同渠道與技術(shù)對營銷的積極作用的思考，同時間接增強(qiáng)了求學(xué)動機(jī)的表達(dá)】</strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">總的來說，不管是可持續(xù)營銷還是KOL營銷，都是營銷行業(yè)的一種趨勢/理念，通過從這兩個不同維度對經(jīng)歷進(jìn)行分析，<strong><span style="color: #eb5757;">一方面可以避免經(jīng)歷呈現(xiàn)太過雷同，另一方面也可以展示自己對所申專業(yè)的理解</span></strong>，也是一種可參考的創(chuàng)作思路。</p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;">但是，無論是文書材料互補(bǔ)還是經(jīng)歷之間互補(bǔ)，宗旨都是要貼合自己所申的方向，<strong><span style="color: #eb5757;">我們可以在有限的經(jīng)歷里無限地挖掘與申請方向匹配的點(diǎn)，從而創(chuàng)作出契合而精煉的文書。</span></strong></p> <p style="text-align: justify;">&nbsp;</p> <p style="text-align: justify;"><img style="width: 808px; height: 188px; margin-left: auto; margin-right: auto; float: none;" src="https://info.compassedu.hk/sucai/content/1680854640941/1680854640941.png" width="808" height="188" /></p>